Fashion nobodies: how clothes look different on display

Equipment in a particular body suggests a certain lifestyle or role, and only one separating clothing wearer can enjoy the clothes for his own merits

Joanne Entwistle tells us that "the dress can not be understood without reference to the body". Without a body, the potential of a garment is unfulfilled, and clothes that are not used are "another sinister world" . As much as I respect writing Entwistle, I'm inclined to disagree. When we begin to find a piece of clothing, it is often loosely hanging on a hanger or over an extended abstract plinth. If I take a trip to Zara for a new cardigan, I'll find it tucked in a pile on a table display. This display method means I'm mostly attracted to a piece of clothing not because of how it can fall on my body, but because of the qualities of the fabric.

When we see a piece on a model or mannequin, it is understood that he is communicating the identity of a person. A device in a body suggests a certain lifestyle or paper. In manipulated screens, clothes are removed from the context of use. We are forced to see them on their own merits. Set up the secondary color and texture, as well as the identity of the user is made from the separate identity of the garment.

It is perhaps for this reason that Gap displays clothes the way he does. At Gap, the clothes are often folded and stacked, wrapped or hung. This allows consumers to make a direct comparison between the colors, and highlights everything that makes the Gap brand different from your competitors. While other brands to innovate in the cut of his clothes, Gap silhouettes tend to be fairly constant and reliable. Is your color and logo that set them apart mostly, and these characteristics are more visible when clothes are folded on a shelf.

Just separating the identities of the wearer and clothing clothing can appreciate its merits. This is something that has driven Issey Miyake to display their clothes on "facilities" rather than parades.  Miyake's main interest is in the possibilities of textiles. As a graphic design student, his training focused on the use of abstract and geometric shapes and block colors. Miyake has sought to transcend the limits of the fashion industry created by locating their work in unexpected contexts. Their collection Pleats Please is often pictured as a series of objects of food, including sushi, ice cream and wine. His collection Arizona in 1997, was shown suspended on wires instead of models "to emphasize its sculptural abstraction". This changes the focus of wearability for clothes as a fixed form a sculptural shape and surface graphics