Fashion nobodies: how clothes look different on display

Equipment in a particular body suggests a certain lifestyle or role, and only one separating clothing wearer can enjoy the clothes for his own merits

Joanne Entwistle tells us that "the dress can not be understood without reference to the body". Without a body, the potential of a garment is unfulfilled, and clothes that are not used are "another sinister world" . As much as I respect writing Entwistle, I'm inclined to disagree. When we begin to find a piece of clothing, it is often loosely hanging on a hanger or over an extended abstract plinth. If I take a trip to Zara for a new cardigan, I'll find it tucked in a pile on a table display. This display method means I'm mostly attracted to a piece of clothing not because of how it can fall on my body, but because of the qualities of the fabric.

When we see a piece on a model or mannequin, it is understood that he is communicating the identity of a person. A device in a body suggests a certain lifestyle or paper. In manipulated screens, clothes are removed from the context of use. We are forced to see them on their own merits. Set up the secondary color and texture, as well as the identity of the user is made from the separate identity of the garment.

It is perhaps for this reason that Gap displays clothes the way he does. At Gap, the clothes are often folded and stacked, wrapped or hung. This allows consumers to make a direct comparison between the colors, and highlights everything that makes the Gap brand different from your competitors. While other brands to innovate in the cut of his clothes, Gap silhouettes tend to be fairly constant and reliable. Is your color and logo that set them apart mostly, and these characteristics are more visible when clothes are folded on a shelf.

Just separating the identities of the wearer and clothing clothing can appreciate its merits. This is something that has driven Issey Miyake to display their clothes on "facilities" rather than parades.  Miyake's main interest is in the possibilities of textiles. As a graphic design student, his training focused on the use of abstract and geometric shapes and block colors. Miyake has sought to transcend the limits of the fashion industry created by locating their work in unexpected contexts. Their collection Pleats Please is often pictured as a series of objects of food, including sushi, ice cream and wine. His collection Arizona in 1997, was shown suspended on wires instead of models "to emphasize its sculptural abstraction". This changes the focus of wearability for clothes as a fixed form a sculptural shape and surface graphics

Boilersuits

Referred to by some as jumpsuits, I prefer the boiler suit bravest term. The all-in-one is floating by designers from time to time, and is particularly attractive in denim, but has yet to really take hold as something that men use as a style statement. Lou Dalton had versions in your collection beautifully performed in London, and was also seen later at Rick Owens, Damir Doma, Hermès and Julien David.

Dark florals

The obsession of male fashion designers with printing is taking a turn darker in certain hands. The continuous interest of Miuccia Prada in 50s graphic prints, the louche palm leaves in deeper shades of spring / summer 2014 Prada men's show looked more like something you would wear your tattoo artist rockabilly summer cheerful floral. The soft tissue layers shorter sleeves and longer print head stopped any idea of ​​nostalgia. Also seen at Dries Van Noten, Gucci and 3.1 Phillip Lim

Round sunglasses

This new form is like Lennon specs, but larger and Tripper - as worn by her aunt crazy, possibly with tinted lenses. As the influence of psychedelic needed more emphasis, the collection of Paul Smith included not only tones eccentric, but also fungi sweatshirts featuring suspicious looking. The lens has rounded sneaked up on us to become a retro yet fashion-forward eye wear summer and take a replacement for the ubiquitous Wayfarer. Seen in Jonathan Saunders, Paul Smith, James Long, Dior Home, Dries Van Noten and on the street at Pitti in Milan.

Four men's fashion trends for spring / summer 2014

London Collections: Men got things started, but the fashion caravan has since moved to Paris and Milan. Take a look at some of the emerging themes for next summer

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With the current nascent British summer, next summer may seem far away, but in 2014 menswear collections in Europe and its associated glimpse of the future is already done and dusted. Here are four of my observations of the shows.